CONTENT CREATOR
Tomás’s large social media presence is a natural extension of his work as a music journalist. He has built a dedicated community of over 300K pop, Latin, and country music fans, concert connoisseurs, pop culture enthusiasts, and soccer fans, and is highly connected to celebrities and industry professionals. His fan-first approach to engaging videos and posts allows him to connect directly with an audience many seek to reach through his personable, relatable, and authentic voice. While the examples below highlight some types of content Tomás creates, the full scope of his work can be found across his TikTok, Instagram, Twitter, and Youtube pages.
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BRAND COLLABORATIONS
Tomás is open to collaborations, brand partnerships, and paid promotions that align with both parties. See below some brands he has collabed with. Click on the icon to see the respective promotional post.
Interview Clips
@tomasmier hey @Beyoncé, remember when @Zara Larsson opened for you in 2016?? #zaralarsson #zaralarssonfans #beyhive #beyonce #formationworldtour ♬ original sound - tomás mier
Tour Coverage/Reviews
Builds tour buzz from a fan’s perspective, capturing iconic moments, generating excitement around artist merchandise, and showcasing the thoughtful details that make each show a must-see.
@tomasmier Here’s my honest review of Kacey Musgraves’ Middle of Nowhere tour: opening night show in Chicago!! I cut so much out to make this short enough 🥹 there’s something in this show for fans of all her eras and she brings it together in such a quintessentially Texan way. I was so impressed. #kaceymusgraves #kaceymusgravestour #soaceykacey #middleofnowhere #concertreview @kaceymusgraves ♬ Mexico Honey - Kacey Musgraves
Music Promotion/Discussion
Promotes album announcements, new releases, and older bodies of work, incorporating unique takes as a music journalist but also from a fan’s perspective.
@tomasmier There’s a gorgeous touch of Selena on Karol G’s new album 🥹🌹 Karol and Edgar Barrera worked with Selena y Los Dinos songwriter Pete Astudillo to write ‘Alguien Que Te Amaba’ 🥹 Suzette Quintanilla tells me that ‘It’s exactly what Selena was all about’ ❤️ Love you Suzette, thank you for sending me this audio #karolg #karolgfans #selena #selenaquintanilla @Selena Official @Karol G #alguienqueteamaba ♬ Alguien que te amaba - KAROL G
High Quality Concert Videos
Captures close-up and iconic moments at concerts.
@tomasmier omg Fifth Harmony just reunited at the Jonas Brothers’ concert in Dallas 😭😭😭 history fr #fifthharmony #harmonizer #jonasbrothers #laurenjauregui #worthit @Fifth Harmony ♬ original sound - tomás mier
“Behind the Music” Explainers
Turns in-depth music journalism into visual storytelling, uncovering hidden details, samples, collaborations, and exclusive stories behind the music.
@tomasmier Dolly Parton leaves behind a legacy defined by empathy and working-class solidarity. While the world remembers hits like “9 to 5” and “Jolene,” my mind goes back to the fact that she included a cover of “Deportee” on her album, 9 to 5 and Odd Jobs. Next to songs about coal miners and factory workers was a track written about the 28 Mexican farmworkers killed in a 1948 California plane crash who were initially buried without names. By singing it on this record, Dolly was explicitly stating that the struggles, dignity, and labor of Mexican migrant workers are just as fundamentally American as anyone else's. #dollyparton #immigrantstories #woodyguthrie #countrymusic #illegalimmigration @Dolly Parton ♬ Deportee (Plane Wreck at Los Gatos) - Dolly Parton
Exclusive Event Coverage
Takes fans behind the scenes at major events through unique access as a music journalist, offering a rare insider look at pop culture’s biggest moments.
@tomasmier What it’s REALLY like to cover the Grammys as a music journalist #grammys2026 #musicjournalist #hernameistyla #grammys #musicjournalism @TYLA @SZA @avila_dan @Jenny Huynh @The Two Lips ♬ original sound - tomás mier
Exclusive Announcements
Brings exclusive music announcements to a built-in audience of pop, Latin, and country music fans, generating excitement and awareness.
@tomasmier YALL! I’ve always wanted to do this 🙈 I’m excited to reveal the nominees for Collaboration of the Year for the 2026 @AMAs! The full list of nominees comes out tomorrow 👀 This year’s awards show, hosted by Queen Latifah, is set for Memorial Day on CBS/Paramount+ so mark your calendars #amas #americanmusicawards #awardsshow #musicnews ♬ original sound - tomás mier
Festival Promotion
Builds hype for upcoming festivals before tickets drop, spreading awareness and encouraging people to attend.
@tomasmier LATINX FRENS & MUSIC FANS. #mexican #latinx #latino #besamemucbo #mexicanmusic #cafetacvba #tigresdelnorte ♬ original sound - tomás mier
PR Package Opening
Generates authentic buzz around merchandise and products, and custom pieces, creating positive impressions of brands and/or artists.
@tomasmier so bad bunny, @cheetos & @adidas walk into a bar… 🤩 #cheetos #badbunny #adidas #fashion #LeadWithLove ♬ What is Dis Huni - Brian Morr
BRAND COLLABORATIONS
Tomás is open to brand collaborations! See below some brands he has collabed with.
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